Expertise

EXPERIENCE

With 20 years of experience in marketing communication, I advise companies, organizations, start-ups and agencies.

From agency selection and advice on offer design to setting up editorial processes in content marketing and channel planning to brand positioning and campaign conception.

Industries & Customers

• Automotive (z.B. Dacia, Renault, Peugeot, Volkswagen) 
• B2B (Great Place to Work)
• Education (Brand University)
• Fashion & Luxury (z.B. Thái Công Interior Design) 
• FMCG (z.B. Manner, Latella, Berglandmilch) 
• Finance (Deutsche Bank, Norisbank, Cortal Consors) 
• Health (z.B. Barmer, Sanofi)  
• Arts & Culture  (Museum für Kunst & Gewerbe, Thalia Theater, Hochschule für Musik und Theater, Filmförderung Hamburg Schleswig-Holstein, Balthasar Neumann Ensemble)
• Media (z.B. DIE ZEIT)
• Public Service (z.B. Hamburg Kreativ Gesellschaft, Initiative Österreich impft)
• Real Estate (ArtInvest, Quest, AXA IM) 
• Retail (IKEA) 

Channels & disciplines

Interdisciplinary & cross-media. TVC, radio spots, OOH, digital, social media, content & content marketing. And of course, print.