SERVICES
Consulting
- Workshop moderation
- Developing Mission statements; Mission, vision & values; brand tonality guidelines, or a purpose
- Development & setting up editorial processes for the production of content
- Advice on working with agencies (e.g. selection, creation of briefings)
Brand Strategy
- Development of brand positioning / brand building
- Advice on translating a positioning into a corporate design
- Development of marketing, communication and creative strategies that come from the brand and contribute to the brand
- Development of relevant target group insights
Creative Concepts
- Conception of campaigns for TV, online, social media, print & OOH
- Development of claims, headlines & long copy
- Management of creative teams